Strategic Demand Generation Leader with 15+ years of experience building full-funnel marketing programs, scaling enterprise pipeline, and aligning marketing, sales, and RevOps to drive measurable growth. Proven record leading multi-channel and account-based marketing (ABM) initiatives that generate qualified enterprise pipeline, accelerate deal velocity, and strengthen brand engagement.
Recognized for managing global marketing teams and digital agencies overseeing paid media, content, automation, and analytics ecosystems. Skilled in building scalable systems, defining KPIs, and transforming complex B2B strategies into measurable ROI. Passionate about driving collaboration between Sales, Product, and Marketing to deliver a unified customer experience and predictable revenue growth.
96% Personalization boosts sales
46% of consumers say they are loyal to brands they like.
66.4% AI drives performance
29% of Video is essential to sell services
Personalization boosts sales: 96% of marketers report that personalized experiences increase sales.
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Sustainability is a powerful motivator: 57% of consumers are willing to pay more for eco-friendly products, and 64% of Gen Z and 63% of Millennials are willing to pay more for sustainable products.
Loyalty is a valuable asset: 46% of consumers say they are loyal to brands they like.
Social media drives discovery: 29% of consumers discover new brands and products through social media ads.
Video is essential: 92% of marketers consider video an important part of their strategy, with 81% saying video content has a direct and positive impact on sales.
Led enterprise-level demand generation strategy for seven B2B verticals including Multifamily, Student Housing, Single-Family, Commercial, and ESG.
Developed multi-touch, account-based campaigns driving a 30% increase in qualified enterprise pipeline and 25% higher lead-to-revenue velocity.
Managed digital agencies overseeing SEO/SEM, paid media, programmatic advertising, content syndication, and retargeting campaigns targeting accounts with $1B+ in managed portfolios.
Built comprehensive nurture and lifecycle programs integrating signal-based segmentation and automation to increase engagement and accelerate conversion.
Partnered with Sales, Product, and RevOps to align messaging, scoring, and funnel tracking, improving forecast accuracy and campaign attribution.
Defined pipeline KPIs (CPL, CPQL, CAC-to-LTV, Conversion Rate) and implemented real-time reporting dashboards through Power BI and HubSpot.
Directed digital strategy and brand marketing for Conservice’s enterprise SaaS products, focusing on customer acquisition and retention.
Managed digital and creative teams responsible for ILS optimization, paid social, content marketing, and event execution across key enterprise segments.
Supported product marketing and GTM teams with campaign enablement tools, messaging frameworks, and performance insights.
Master sales enablement that drives deal velocity. 5 strategies: messaging framework, battle cards, playbooks, content libraries, and rep productivity.
Build a lead scoring system that predicts which leads will convert. Learn behavioral + demographic scoring, MQL thresholds, and how to cut sales-marketing friction.
Master the SaaS GTM playbook. 7 proven strategies Fortune 500 companies use: product-market fit, positioning, sales structure, pricing, partnerships, messaging, metrics.
Use predictive analytics to accelerate your B2B sales pipeline. 5 proven strategies: lead scoring, churn prediction, deal progression, propensity modeling, and revenue forecasting.
Master the 6 ABM frameworks Fortune 500 companies use. Learn account selection, personalization, and measurement strategies that drive qualified enterprise pipeline.
Misaligned marketing and sales teams cost utilities $2.3M annually in lost pipeline. Here is the framework I use to align teams and accelerate revenue.
Please don’t hesitate to reach out. I’m always happy to connect, exchange ideas, and see how we can support each other’s goals. Let’s start a conversation today!
